BB Dakota


A new eCommerce platform for the BB Dakota brand that stays true to their irreverent brand personality.



In a digital world that lacks differentiation when it comes to eCommerce, brands must find unique ways to position themselves. They must facilitate the discovery of their values, offerings and culture as well as enable consumers to find and purchase products on their terms through a delightful and unique branded experience. For BB Dakota, we felt their brand was set up to do this perfectly and we built our strategy around doing so.


Role: Designer
Creative Director: Erwin Hines
Developer: Jacob Fisher
BASIC Agency

The Results

The Results

The new BBDakota.com received industry accolades from The Webbys, OMMA, Awwwards and Communication Arts.

700% — Increase in CRM Sign Ups
60% — Increase in Unique Page Views
93% — Increase in Average Time on Page
30% — Improvement in Organic Search
160% — Improvement in Acq. Bounce Rate

Visit Site: www.bbdakota.com